Indulgence

When I need to treat myself to something really sinful (in a wholesome way, of course), Ben and Jerry's chocolate ice cream ranks high in my pleasure list. Oh yes, it's expensive (260+ for a pint if I remember correctly, and I've seen it sold only at S&R) but you get loads and loads of goodies with every scoop. And the richness is at another level altogether. I've tried Haagen Dazs once in Subic. I know taste is subjective, but B&J's is much better than that famous premium brand.

Is Ben and Jerry's good value? Perhaps not. At the price, you could get half a gallon of Selecta or Arce. The best way to justify purchasing Ben and Jerry's once in a while is indulgence. If you eat fastfood or carenderia/cafeteria chow often, it's good for the senses to visit a good fine dining restaurant at times to know how food is cooked with real care. The jeepney, bus or even Japanese and Korean econoboxes would get you from point A to B, but you wouldn't pass up being transported in a luxo German sedan or an Italian supercar, given the chance.